Loreen will be driving in a Mercedes cab around Sweden this summer. Here’s the clip that shows the Eurovision-winner choosing between the rides at her sponsor.
- She drives an SL now, but will use a summer car in the coming months, says Urban Qvarnström, director of Mercedes car sales in Stockholm.
The Västerås-based company Streamline/Prolounge has made the clip where Västerås’ own superstar Loreen gets to choose a car at Mercedes in Danderyd. The film was recorded after the victory in Melodifestivalen, but before the win in Eurovision.
Mercedes has a cooperative contract with Loreen’s record company Radar Music.
- It’s a great feeling. We felt that she’s hitting the right target group. She’s a good role model, an open and warm person. It’s a win-win situation. She gets to drive a nice car and for us it’s fun that she will be seen with a Mercedes, says Urban Qvarnström.
- It’s also important to her to own a car, since it’s hard for her to use the public transport due to all the commotion around her.
The car that she chooses in the clip, was that the car she really went for?
- Well, no, she changed her mind. She drives an SL now, but will drive a summer car sometime soon. She’s flexible.
Translated by: Christine
RaChEl_R86 || Filed Under:
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Jun 25 || Comments Off
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